How can website building tools help your business be digital-ready?
Why a Website is Necessary
A website is no longer optional for any business—just as crucial as having a physical storefront. A website establishes your legitimacy as a business, and you may use it to provide your customers with news, information, and other communication methods.
You don’t have to settle, though, if you’re not tech-savvy. Create a beautiful, mobile-optimized site using a website builder like Squarespace, which you can expand to incorporate a store or advertise with integrated marketing tools.
Website Building Tools Can Help
Website building tools are the right choice for many businesses, especially small businesses. A website builder can be an effective option for creating a site if you have limited or no experience with web technology. Many tools are intuitive, with drag-and-drop interfaces, so you can create a professional-looking site with little to no coding knowledge.
Website building tools allow you to create a site that’s mobile-friendly, accessible on any device—even if you’re on the go. Choose from thousands of pre-made templates that are tailored to your industry, or build your own from scratch. Most builders offer SEO tools, so you can get discovered on search engines, but options vary depending on the tool you choose.
Helpful Features of Website Building Tools
Website builders offer a variety of options and features to fit the needs of many businesses. However, one thing all website building tools have in common is their ease of use. Whether you’re a design novice or a marketing pro, these tools allow you to create a site that reflects your brand and gets results.
Here are the most helpful features that you should look for.
1. A Drag-and-Drop Interface
Website building tools use a simple interface to allow you to build your site. Most tools use a drag-and-drop builder, so you can easily design pages and elements without any coding knowledge. The builder creates the functionality of the site, including navigation, images, and text.
2. SEO Tools
Website builders take care of any coding that’s necessary to optimize your site for search engines. Most tools offer SEO tools that make it simple for you to optimize your site for search engines like Google, Yahoo!, and Bing.
3. A Mobile Site
Mobile devices are now the preferred method of surfing the web for many people. So a mobile-friendly website is a necessity. Many website builders have mobile-responsive templates, so you can easily create a website that’s accessible on any device.
Website builders also allow you to add a store to your site, so you can sell products or services. You have the option to set up a payment gateway, so you can accept credit cards, and some even have integrated marketing tools that allow you to create a unique campaign for your business.
Website building tools help create a digital presence for your business. Many tools offer mobile-responsive templates and SEO tools, and most allow you to create a website and a store to sell your products and services.